Watch Ty Dolla $ign Ft. J Cole- “Purple Emoji”

Ty Dolla $ign recently gained quite a buzz after releasing his single “Purple Emoji” and now joins J Cole once again to drop off the official video.


Much like the songs name the visuals are dedicated to the serious couples holding it down for love, it doesn’t discriminate as you will find love from every possible aspect of life as they show their affection and represent the full spectrum of Love.


Director Oliva Rose elaborated on her thought process behind the video.


“‘Purple Emoji’ instantly connected with me on an authentic level. It’s so amazing to hear that sort of vulnerability from artists who are talking about their day ones and a love that we can all relate to. I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love.”


Take a look at the video above.


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