Atlantic Records Blesses Nipsey Hussle Foundation With 6 Figure Donation


Music giant Atlantic Records donates a hefty amount to the Neighborhood Nip Foundation reportedly in the sum of over six figures.


The Los Angeles Times reports, the music label has made a six-figure donation to the Neighborhood Nip Foundation—a nonprofit recently launched by the late rapper’s estate. No exact amount was released although the late great rappers friend and business partner Karen Civil confirmed the reports via Instagram on Friday.


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The foundation was put together to continue Nipsey’s legacy of philanthropy and commitment to his community.


[Nipsey] was very adamant about being purposeful and intentional and giving back and doing that right where he came from,” said music executive Steve “Steve-O” Carless, one of Hussle’s partners in the Marathon Agency marketing and management film. “For us, it’s an honor to know we are going to be able to carry that vision on in the future, and we want to make sure it has the fortitude that he had. We’re really excited about it, and this is just the first step.”


Atlantic’s CEO Craig Kallman and COO Julie Greenwald spoke about their company’s donation in a joint statement to the Times.


Nipsey will be forever missed, but his courageous, generous spirit lives on in his incredible music and the impact he made on the community,” they said. “Nip’s love for the generation coming up behind him is a big part of what’s inspiring this foundation, and we’re proud to celebrate his life by supporting his legacy.”


The announcement comes following Nipsey’s Puma signature shoe release scheduled for September 5th — a deal he had in place before his untimely death. Proceeds from the signature shoe will also benefit the Neighborhood Nip Foundation.


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Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.

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