Pusha and the sneaker giant’s relationship dates back to 2014 when Push and the shoe company teamed up for the Chalk White EQT. In 2015, they followed up with the King Push x EQT Running Guidance ’93 (shown in photo). Many releases would follow that included the EQT Support Ultra.
The Virginia native in 2018 worked with Adidas on an EQT Cushion 2 that was sold in very limited quantities at ComplexCon last November.
Daytona Album producer Kanye West who also has a partnership with the brand once bragged that he’s the “single highest paid person in footwear.”Now it looks as though Yeezy has to hand his crown over to his counterpart as the new sneaker king.